Tamara Howe switches CMO role for NZ GM post at Kellogg's

Kellogg’s A/NZ marketing chief, Tamara Howe, has taken the reins as the FMCG’s general manager of New Zealand, the next step in her varied career with the company.

Howe has spent the past four-and-a-half years as director of marketing at Kellogg’s Australia. Prior to this, she spent 12 years with the business working in marketing roles locally as well as in North America overseeing a range of brands.

She takes over the NZ helm from Benjamin O’Brien, who has returned to Australia as director of grocery sales, but also retain director of corporate affairs duties across both countries, a job Howe took on last year.

“Tamara’s outstanding track record of driving strong business performance will undoubtedly bring an exciting new lens to the NZ business,” Kellogg’s A/NZ managing director, Esme Borgelt, said in a statement.

Kellogg’s has confirmed Lucie Wolstenholme as its new director of marketing for Australia. Most recently, Wolstenholme was general manager of group marketing for Integria Healthcare, a producer of herbal and complementary healthcare products. Over her career, she has built up more than 15 years’ marketing experience across companies such as Nestle and Cereal Partners Worldwide.

For her part, Howe said it was time for her to take on a fresh challenge professionally.

“We have some really exciting plans to roll out in the NZ market and I’m looking forward to activating these initiatives that will enable growth for our business and our industry,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.