Help us gauge the State of the CMO with our 2019 annual research
- 18 February, 2019 10:47
Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?
These are just a few of things we’re looking to answer through this year’s State of the CMO. Now in its third year, this annual research project aims to understand how the role and responsibility of the marketing leader continues to evolve locally, as well as provide a gauge on what it takes to be successful.
The research provides a useful benchmark in terms of the CMO position and marketing function, and shines a very big light on where initiative and focus is going, the role of technology, skills shortages and more.
For example, last year’s State of the CMO report showed nearly two-thirds of Australian marketers own their organisation’s customer experience function. One in three have sole purchasing power for customer technologies as well, and one-third control at least 90 per cent of the dollars being spent on martech across their organisations today.
State of the CMO just one of the many ways CMO from IDG looks to help marketers in their roles, as well as elevate their standing as business leaders and growth drivers.
And we need your input! Participating and complete the questions, and not only do you help this worthwhile industry program and get yourself a complimentary copy of the report, you could also win yourself a luxury weekend escape for 2.
All responses are kept strictly confidential and results are used in aggregate, so please do share your thoughts today. Survey closes on 2 April 2019.