SPC marketing and innovation leader switches SPC for Bulla

SPC Ardmona’s (SPC) former general manager for marketing and innovation, Simone Cote, has been tasked with continuing the strategic growth of iconic Australian dairy brand, Bulla, as of January next year.

Cote has been appointed general manager of marketing, innovation and corporate strategy for Bulla Dairy Foods. She replaces Nick Hickford, who has moved on to Don.

During Cote’s near 18 months at SPC, she developed, led and launched the 100-year SPC Masterbrand campaign, delivering growth in brand health metrics and consumer awareness, love and trust for the brand. Prior to this, she was head of B2B marketing for Seek. Her resume also includes a stint with Coles as head of marketing for state, store and communications and Coles private label brands.

“I’m passionate about making a difference, seeing a business and its people grow and succeed. Bulla’s strong heritage, iconic brands, great people and wholesome family values were strong reasons for me to join the Bulla family,” Cote said.

“With a great growth potential and through its loved brands, focused strategy, innovative thinking and passion for consumers, I’m delighted to be given the opportunity to leverage my experience to lead the team in continuing to deliver great products that consumers enjoy every day.”

Bulla CEO, Allan Hood, welcomed Cote into the Bulla family.

"Simone's extensive experience leading iconic FMCG brands together with her time working in retail will be invaluable for our team. We look forward to seeing her bring this strong experience, creativity and drive to the Bulla brand,” he said .

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