CFO World

Samsung appoints new CMO for Australia

New marketing leader returns from Singapore and an agency chief stint to head up the local brand strategy
Josh Grace

Josh Grace

Samsung Electronics has brought on former agency chief and regional marketing officer, Josh Grace, as its new CMO in Australia.

Grace will oversee marketing across the electronics business locally including IT, mobile technology such as phones and wearable products, consumer electronics such as TVs and appliances, as well as partnership programs with the likes of Netball Australia and the Sydney Opera House. He’s also tasked with helping to pioneer programs that support connected technology and the Internet of Things (IoT).

Grace returns to Australia from a six-year stint in Singapore, where he has been working as regional marketing chief for health company, Abbott. Prior to this, he was managing director of Leo Burnett. His last local role was chief operating officer for Leo Burnett.

The role is effective immediately. Grace replaces former CMO, Phil Newton, who left last May after a two-year sting.

“This is an incredibly important time for the brand as we explore fresh and innovative ways to reach our customers and communicate what makes Samsung different and why our approach to customers is so special,” Grace said.

“I am inspired by Samsung’s culture of innovation and pushing the boundaries of what’s possible.”

Samsung Electronics Australia president, Harry Lee, welcomed Grace into the role of leading brand activity and the marketing function.

“Josh’s experience in the APAC region across high-level roles is second to none, and we look forward to supporting him in driving the brand forward in Australia,” he said.

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