Serko brings on head of marketing to spearhead growth

Nick Whitehead (left) and Darrin Grafton, Serko

New Zealand travel management application provider, Serko has appointed a new head of marketing as it scales up the business and prepares to launch its latest offering on the global stage.

Nick Whitehead was most recently head of marketing for enterprise video platform, Viostream, and has more than 15 years’ experience in technology product marketing and business development. Other roles on his resume include director of sales and marketing at Thomson Reuters then Cliftons in Sydney, and international business development manager in the UK for Corporate Communication Broadcast Network.

Whitehead’s appointment to head of marketing at Serko comes as the company gears up to launch its new offering, Zeno, into the Australasian market, and sets its sights on expansion into North America, the UK and Europe this year.

“As we work towards building a global brand, we’re driving awareness and demand for our solutions in new markets,” Serko CEO, Darren Grafton, said in a statement. “Bringing Nick on board is a key part of that, and we’re backing up his appointment with further investment in the marketing function to truly take Zeno to the world.”

Serko has also recently brought on Charlie Nowaczek as COO, and Rich Miller as GM of sales for the North American market.

Zeno is a travel management application that uses technology smarts, predictive workflows and a global travel marketplace to improve business travel. Serko’s travel and expense technology solution is used by 6000 corporates and travel management companies to book more than $6 billion in travel each year.

The company is listed on the New Zealand Stock Exchange but also has offices in Australia, China, India and the US.

With business travel a big part of his career, Whitehead said he’s looking forward to bringing in the new Zeno platform to market to help with the management process.

“My focus is now firmly on establishing Zeno as the premium offering in the Australasian market before our expansion into North America and Europe later this year,” he said.

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