CMO Momentum 2021

Agenda

Strategic Performance
Commercial Acumen
Adaptability
Innovative Thinking
Collaboration
People

7.30am - 8.30am	Breakfast (invite-based, separate registration required)
7.30am	Registration opens
8.45am - 8.55am	Welcome Nadia Cameron, CMO publisher and editor
8.55am - 9.25am	Keynote: Lessons in leadership Colleen Callander, former Sportsgirl CEO and author, Leadership by Design
9.25am - 9.35am	Diamond sponsor presentation: Marketplacer Chris Skelton, chief revenue officer, Marketplacer
9.35am - 10.00am	Brand strategy: Bringing the Ampol brand back Jenny O’Regan, chief brand officer, Ampol Australia
10.00am - 10.20am	Spotlight: CMO versus the chief growth officer
10.20am - 10.30am	Ted-style presentation: ThinkNewsBrands Vanessa Lyons, general manager, Thinknewsbrands
10.30am - 11.00am	Morning tea
11.00am - 12.30pm	Concurrent streams
	Culture stream	Customer stream
11.00am - 11.30am	Keynote: How to Become Customer Obsessed Michael Barnes, VP research director, Forrester	Keynote: Building street cred in the face of cancel culture
11.30am - 11.55am	Case study:	Case study:
11.55am - 12.30pm	Panel: Marketing with certainty in an uncertain world Susan Coghill, chief marketing officer, Tourism Australia Alexander Meyer, chief marketing officer, The Iconic	Panel: Achieving diverse and inclusive marketing Shaden Mohamed, chief customer officer, Silverchef Jee Moon, VP marketing global merchant services, AMEX Professor Shane Hearn, head of First Nations engagement, Think HQ Tyrone O’Neill, Group executive member engagement, REST Super
12.30pm - 1.30pm	Lunch
1.30pm - 1.40pm	Ted-style presentation: Platinum Sponsor 2
1.40pm - 3.20pm	Executive networking roundtables
3.20pm - 3.50pm	Afternoon tea
3.50pm - 4.00pm	Ted-style presentation: Platinum Sponsor 3
4.00pm - 4.30pm	Panel: The CMO career path John Batistich, non-executive director, Zip Co, General Pants, Stellar, Foodco Joe Pollard, non-executive director, Tatterang, Minderoo, Greencross Holly Kramer, non-executive director, Woolworths, Fonterra, Abacus, Lendi Tim Tez, CEO, Medical Indemnity, Avant Mutual
4.30pm - 5.00pm	Locknote presentation
5.00pm - 5.05pm	Final remarks & prize draw Nadia Cameron, CMO Publisher and Editor
5.10pm - 6.10pm	Networking drinks

The conference focused on leading and sustaining the modern marketing function

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