Whitepapers


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10 Ways an Omnichannel Engagement Centre Helps You Deliver Next-Generation Customer Experience
By Genesys | 15/9/2016

This Executive Brief explores the ways in which organisations can embrace omni-channel engagement to help deliver next-generation customer experience.

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2013 Trends to Watch: Cloud Services
By Oracle | 27/3/2014

Cloud is now largely viewed by enterprise customers as a viable, sometimes necessary path to outsourcing and service delivery and is a strategic, mobile, and integrated platform which reduces short term IT costs and ensures long term savings. This document focuses on the trends that are driving decision-making on cloud including the growing connection between cloud, mobility, and data; cloud services governance and integration; and continuing development of cloud ecosystems among vendors. Learn how and why companies are deploying cloud services while managing security and compliance, and read how vendors are striving to become more innovative to meet new client needs.

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2013 Trends to Watch: Customer Experience and Interaction
By Oracle | 27/3/2014

Don’t let your customers move faster than your company does with digital interactions. Migrate to the new interconnected service culture, powered by smart devices and the Web to beat the competition and satisfy customers. Read this document to see how you too can climb up to cloud level and use new multichannel applications as your customer service solution.

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2017/2018 Buyers Guide to Enterprise Search Engine Optimisation (SEO)
By GMG Digital | 7/6/2017

This report defines sustainable SEO and advises how best to implement a sustainable SEO strategy in line with upcoming 2017/2018 SEO trends. It also provides practical, valuable advice for marketing professionals seeking a SEO partner.

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21 Ways To Optimise Your Marketing Operations Engine
By Teradata Australia | 1/7/2016

Your marketing organisation is evolving quickly, and the expectations for what you can and should deliver have changed dramatically. Yes, it’s still creative – but it’s also accountable for results. But successfully achieving these results can be severely impeded by a number of a factors, including a lack of Enterprise-wide visibility, a disjointed organisation that lacks defined processes, and the inability to effectively manage creative assets and the communication continuum.

With a Marketing Resource Management solution, your organisation can take control of its marketing operations and address these issues by implementing the three key capabilities needed to fine-tune your marketing management engine: resource allocation and reporting, streamlined processes, and asset management.

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3 Truths Every CMO Needs to Know About Social Media and the Customer Experience
By ExactTarget | 19/4/2013

Social Media has had a tremendous impact on many aspects of our lives, from daily relations to our business practices. But one of the most dynamic changes is the blurring of lines between customer service and marketing. Read on, to find out more on what you need to know.

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4 Minutes to DIY Data Exploration
By InMoment | 23/10/2017

Challenge: Too much feedback and not enough time to dig through it. Goal: Quickly and eiciently find answers to pressing questions. Solution: InMoment Explore™.

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5 Best Practices for Aligning Sales and Marketing
By Seismic | 2/12/2020

According to IDC misalignment of sales and marketing can cost companies an average of 10% or more of annual revenue. In tough times, that can mean the difference between growing your business or shutting parts of it down. Although evolving business conditions and the prevalence of remote work may have made it more challenging, aligning sales and marketing is more critical than ever. Here are five best practices for alignment. Read more.

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5 Lessons for marketers in growth strategy
By ADMA | 9/7/2020

In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes to growth and the role marketing plays as a company growth engine.

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5 Reasons to Consider SaaS for Your Business Applications
By Oracle | 27/3/2014

Once a popular topic in IT circles, cloud computing is now part of the business vernacular. Learn five reasons why LOB managers should consider business applications delivered using the software-as-a-service (SaaS) model.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

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A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

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Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

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