Whitepapers


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What marketers can learn from today to reinvent brand marketing tomorrow
By ADMA | 9/7/2020

Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 as a crisis has presented all industries, there’s been unprecedented innovation in brand and consumer engagement.

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Keeping customer interactions intelligent in the face of change
By ADMA | 9/7/2020

For marketers working their way through the fallout from COVID-19, there has been an inevitable shift from acquisition to customer engagement and retention. Never has customer experience management been more important. And smart marketers not only recognised it, they acted on it.

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5 Lessons for marketers in growth strategy
By ADMA | 9/7/2020

In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes to growth and the role marketing plays as a company growth engine.

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Top-tier content marketing
By ADMA | 21/11/2014

This white paper is for marketing professionals who are already implementing content marketing, and are now ready to increase its impact, distribute it more widely, and deploy the latest techniques and technologies to drive their content strategy and implementation to the top tier • Learn the 5 best methods for identifying relevant topics that people will be interested in • How to evaluate a content marketing agency should you decide to outsource • The templates you need to improve quality, consistency, production and distribution of content

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The Evolution of Measurability
By ADMA | 16/11/2017

In the confusion and complexity of today’s rapidly evolving digital and data-driven landscape, advertisers are demanding more trust and transparency. But viewability alone is not the lightning rod for quantifying accountability, nor is it the key to understanding the effectiveness of advertising. For brands, marketers and advertisers that are getting ROI right, things aren’t as cut and dried as they might appear. As we move into a new era of metrics fuelled by adtech and martech innovation, a fresh ecosystem of measurability is evolving where a number of different variables must come into play.

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Hot Topic: customer loyalty success in less than a year
By Aimia | 22/7/2015

Hot Topic, a large mall and web-based specialty retailer needed to reward and communicate with their customers. This report looks at how they launch a customer loyalty program that helped them gain insights, interests, habits, trends, buying behaviour and exceeded all expectations.

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Reward your loyal customer for increased client acquisition
By Aimia | 5/11/2015

It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.

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Smart loyalty with SaaS delivery
By Aimia | 22/7/2015

Loyalty isn’t a nice-to-have. It’s a must-have to stay competitive. This report looks at how self-serve SaaS-based loyalty programs can be the flexible solution to enable your business to deliver real-time, omni-channel experiences more quickly and efficiently than ever before.

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Digital Transformation:Deadlocked or Road Blocked?
By Artis Group | 26/2/2018

As the year 2017 bowed out, a wide range of Australian businesses confessed to feeling stuck and unable to move forward because of the digital deadlock/roadblock confronting their organisations. This Ebook will detail insights around digital transformation.

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Digital Asset Management Comparison Guide
By Bynder | 3/10/2018

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding vendor selection. Moreover, you are probably at the stage where you have realised that all vendors offer different features geared towards meeting different requirements. This comparison guide aims to help you compare DAM sofware by giving you an idea of the different features DAM solutions can offer.

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

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A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

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Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

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