Whitepapers


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What marketers can learn from today to reinvent brand marketing tomorrow
By ADMA | 9/7/2020

Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 as a crisis has presented all industries, there’s been unprecedented innovation in brand and consumer engagement.

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Keeping customer interactions intelligent in the face of change
By ADMA | 9/7/2020

For marketers working their way through the fallout from COVID-19, there has been an inevitable shift from acquisition to customer engagement and retention. Never has customer experience management been more important. And smart marketers not only recognised it, they acted on it.

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5 Lessons for marketers in growth strategy
By ADMA | 9/7/2020

In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes to growth and the role marketing plays as a company growth engine.

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Top-tier content marketing
By ADMA | 21/11/2014

This white paper is for marketing professionals who are already implementing content marketing, and are now ready to increase its impact, distribute it more widely, and deploy the latest techniques and technologies to drive their content strategy and implementation to the top tier • Learn the 5 best methods for identifying relevant topics that people will be interested in • How to evaluate a content marketing agency should you decide to outsource • The templates you need to improve quality, consistency, production and distribution of content

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The Evolution of Measurability
By ADMA | 16/11/2017

In the confusion and complexity of today’s rapidly evolving digital and data-driven landscape, advertisers are demanding more trust and transparency. But viewability alone is not the lightning rod for quantifying accountability, nor is it the key to understanding the effectiveness of advertising. For brands, marketers and advertisers that are getting ROI right, things aren’t as cut and dried as they might appear. As we move into a new era of metrics fuelled by adtech and martech innovation, a fresh ecosystem of measurability is evolving where a number of different variables must come into play.

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Experience Makers Marketing Toolkit
By Adobe | 11/2/2022

As a business it’s your lead generation strategy that that’s going to help you acquire new leads and turn them into customers. There are four key foundational pillars that are likely to play an important role in your lead generation strategy, how you build it up, and how you continue to refine it over time. This video featuring the Automation Geeks provides businesses with the very best marketing automation tips, with a focus on how to improve their lead generation capabilities.

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2022 Digital Trends APAC Report
By Adobe | 25/2/2022

The pandemic has introduced a multitude of new “normals” into the business environment. Many organisations have had to rapidly transition to digital ways of working to maintain their operations, empower their staff, and meet the modern needs of their customers. This report looks at the digital trends shaping enterprise in APAC and discusses how businesses in the region can shape their digital strategies to maximise the potential of their staff.

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Straw. Sticks. Bricks. Build the Right Foundations and Weather Any Storm
By Adobe | 11/2/2022

In this unpredictable world, one thing we can rely on is that life is never short of surprises. Ensuring your MarTech foundations are solid enough to weather any storm and offer the scalability you need, is vital in ensuring your Customer Experience never falters. This white paper discusses how you can evaluate and select the right marketing automation solution to meet your organisation’s specific needs.

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Don’t Be Afraid of the Big Bad Wolf – Invest In the Marketing Automation Software That is Built to Last
By Adobe | 10/2/2022

Agility, adaptability, and an automation solution are must-haves for any modern marketing team. But as the consumer landscape and customer expectations change and evolve, your team’s strengths can only take you so far, if your marketing automation solution is holding you back. This eBook explains where marketing automation commonly falls short and how Marketo Engage can help businesses overcome these challenges and elevate customer experiences.

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From Challenge to Change
By Adobe | 11/2/2022

Pivoting in the midst of a pandemic posed tremendous challenges for many organisations, and greatly impacted traditional ways of working. However, it also gave the world a glimpse into the power of digital—with all its agility, creativity, and possibility. This infographic looks at the responses of 426 businesses across APAC to understand how enterprise changed during the pandemic and what those changes mean moving forward.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

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