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From Challenge to Change
By Adobe | 11/2/2022

Pivoting in the midst of a pandemic posed tremendous challenges for many organisations, and greatly impacted traditional ways of working. However, it also gave the world a glimpse into the power of digital—with all its agility, creativity, and possibility. This infographic looks at the responses of 426 businesses across APAC to understand how enterprise changed during the pandemic and what those changes mean moving forward.

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How A Cloud-Native CMS Makes Content Delivery Faster and Easier
By Adobe | 11/2/2022

The world of content management is shifting. Real-time, personalised experiences are now commonplace and are increasingly expected as default by consumers. However, many companies still struggle to deliver relevant real-time content experiences to users which is holding them back from generating greater results. This white paper looks at the benefits businesses can realise by introducing a cloud-native content management system (CMS).

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Ask More From Your CMS
By Adobe | 11/2/2022

Today, most businesses are thinking a lot about how to create, deliver and optimise content-led experiences. A recent global survey by Econsultancy said that content management, along with targeting and personalisation, is a top concern for businesses that are leading in customer experience. This eGuide shows businesses how to choose, deploy, and optimise a CMS that provides more engaging experiences for customers and delivers better business results.

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Don’t Be Afraid of the Big Bad Wolf – Invest In the Marketing Automation Software That is Built to Last
By Adobe | 10/2/2022

Agility, adaptability, and an automation solution are must-haves for any modern marketing team. But as the consumer landscape and customer expectations change and evolve, your team’s strengths can only take you so far, if your marketing automation solution is holding you back. This eBook explains where marketing automation commonly falls short and how Marketo Engage can help businesses overcome these challenges and elevate customer experiences.

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Customer Journeys – A Three-Part Strategy For Upping Your Game
By Adobe | 10/2/2022

Customer expectations are higher than ever, and most companies are now competing on customer experience. It has become the strategic imperative. Today, the consensus among business leaders is that the future of their companies depends on great customer journeys. This white paper presents businesses with an effective three-stage strategy that they can use to improve the customer journey and deliver better experiences.

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2022 Digital Trends Experience Index
By Adobe | 4/2/2022

The way that customers work, communicate, socialise, shop, and consume media has transformed. As customers’ experience expectations heighten and competition intensifies, it has never been more vital for organisations to build processes around customer needs. This report examines the responses of over 10,000 marketers to discover the trends shaping the future of the digital marketing industry.

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The New Conversational AI Playbook For Social Media
By LivePerson | 9/12/2021

As more online users turn to social media sites like Facebook and Instagram to inform their purchasing decisions, businesses are increasingly looking to make social media integral to their marketing strategies. To generate strong engagement with their followers, and guide them on their sales journey, many organisations are exploring the possibilities offered by conversational AI. This white paper discusses the benefits that businesses can realise by utilising conversational AI as part of their social media strategy.

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State of CX Leadership 2021
By CMO | 11/11/2021

CMO’s State of CX leadership survey is a new annual research initiative gauging the state of customer experience leadership across Australian organisations today, both in terms of role and structure, as well as position and influence within the business. To do this, our survey looks at which functional and/or business leaders are responsible for CX management within Australian organisations, encompassing the work they oversee, metrics and measures used to understand and improve CX, technologies supporting CX efforts, skills development, relationship with marketing, and more.

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CRM for Good: Complete Guide to Salesforce for Nonprofits
By Salesforce.com | 4/11/2021

Technology is the most powerful equalizer, it unlocks data, expands knowledge, and — above all — builds connections. Salesforce.org puts the world’s best technology in the hands of non-profits and educational institutions, so they can connect with colleagues, improve their fundraising and engagement to maximise impact. This eBook discusses how Salesforce.org empowers non-profits to make smarter decisions and achieve sharper processes to deliver greater social impact.

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Bridging the Gap Between Online and In-Store Experience
By Preezie | 29/10/2021

In the past 18 months there has been significant changes in the way in which brands engage with shoppers and how customers interact with brands. Many retailers have encountered roadblocks when trying to navigate through this transition effectively. The challenges that retailers face whilst shifting to digital include improving customer experience, capturing valuable data and insights, and increasing conversions. This white paper presents numerous case studies examining how businesses were able to overcome their specific eCommerce challenges by partnering with Preezie.

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