Everyone has heard that artificial intelligence (AI) can help take marketing to the next level. AI can help deliver personalisation and location-based marketing to improve conversions and increase average order values. When businesses are able to seamlessly build AI into their marketing clouds, it becomes simple and intuitive to use. This eBook outlines the five ways AI can boost marketing results.
SMS is one of the most engaged and highest ROI channels available to marketers, with a high volume of messages opened and the majority of them opened within a few minutes of receipt. But many marketing organisations still haven’t embraced the full power of SMS messaging, either because they don’t have customers’ mobile contact information and permission, or simply because they don’t know how to use this channel most effectively. This white paper explores the power of SMS and shares how businesses can use it in their overall communications and marketing strategy.
Marketers are pressured to launch campaigns and programs to grow the business faster than ever before. But marketing teams are still equipped with mediocre tools and technologies that only slow them down. Marketers should be empowered to quickly build highly engaging and memorable email campaigns without additional technical or creative resources. This brief outlines how No-code composer empowers faster productivity for email marketing campaigns.
By connecting brand and demand initiatives, deploying tools that can help the business realise revenue goals, and hiring talent that’s poised for human-cantered marketing, Chief Marketing Officers (CMOs) can drive the growth agenda for their business and prove the power of marketing simultaneously. This white paper evaluates the changing role of the Chief Marketing Officer, how CMOs can tap both technology and talent to maintain relevance, and keys to success moving forward.
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world run on customer connections and the very human concept of trust.
According to the latest research conducted by Adobe, consumers will stop purchasing from brands, opt out of communications, cancel subscriptions and go so far as to post negative social reviews if they feel their privacy and trust has been compromised. So how do brands ensure they are building a connection with customers that engenders trust? In this special CMO50 whitepaper featuring insights from our CMO50 alumni, we’ll explore what brands see as the most important elements, how and where marketing leaders are responding to ever-greater demands of relevancy and personalisation in customer interactions – and where they aren’t, plus technology and digital capability investments helping them in the quest to build trusted customer relationships.
Digital marketing is constantly innovating and marketing leaders should be able to stay ahead of the trend and adopt new approaches and technologies. Many organizations still find creating effective digital marketing strategies difficult, particularly as data volumes grow and become harder to generate insight from. This on-demand webcast discusses how organizations can leverage people and places insights and human movement data to improve their digital marketing capabilities.
The webcast also covers why real-world data is critical for improving digital marketing ROI, how to create and manage audiences based on real-world data as well as program examples on how to attract and retain customers
With more consumers than ever buying online, businesses need to be prepared to step up their digital marketing efforts so they can meet the growing demands of their customers. For many organisations, this means embracing automation and the benefits it can offer. This white paper looks at the top seven commerce marketing areas that businesses should prioritise in 2022.
The pandemic has introduced a multitude of new “normals” into the business environment. Many organisations have had to rapidly transition to digital ways of working to maintain their operations, empower their staff, and meet the modern needs of their customers. This report looks at the digital trends shaping enterprise in APAC and discusses how businesses in the region can shape their digital strategies to maximise the potential of their staff.
In this unpredictable world, one thing we can rely on is that life is never short of surprises. Ensuring your MarTech foundations are solid enough to weather any storm and offer the scalability you need, is vital in ensuring your Customer Experience never falters. This white paper discusses how you can evaluate and select the right marketing automation solution to meet your organisation’s specific needs.
As a business it’s your lead generation strategy that that’s going to help you acquire new leads and turn them into customers. There are four key foundational pillars that are likely to play an important role in your lead generation strategy, how you build it up, and how you continue to refine it over time. This video featuring the Automation Geeks provides businesses with the very best marketing automation tips, with a focus on how to improve their lead generation capabilities.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
