Customer expectations are higher than ever, and most companies are now competing on customer experience. It has become the strategic imperative. Today, the consensus among business leaders is that the future of their companies depends on great customer journeys. This white paper presents businesses with an effective three-stage strategy that they can use to improve the customer journey and deliver better experiences.
Today, most businesses are thinking a lot about how to create, deliver and optimise content-led experiences. A recent global survey by Econsultancy said that content management, along with targeting and personalisation, is a top concern for businesses that are leading in customer experience. This eGuide shows businesses how to choose, deploy, and optimise a CMS that provides more engaging experiences for customers and delivers better business results.
As a business it’s your lead generation strategy that that’s going to help you acquire new leads and turn them into customers. There are four key foundational pillars that are likely to play an important role in your lead generation strategy, how you build it up, and how you continue to refine it over time. This video featuring the Automation Geeks provides businesses with the very best marketing automation tips, with a focus on how to improve their lead generation capabilities.
Pivoting in the midst of a pandemic posed tremendous challenges for many organisations, and greatly impacted traditional ways of working. However, it also gave the world a glimpse into the power of digital—with all its agility, creativity, and possibility. This infographic looks at the responses of 426 businesses across APAC to understand how enterprise changed during the pandemic and what those changes mean moving forward.
Loyalty isn’t a nice-to-have. It’s a must-have to stay competitive. This report looks at how self-serve SaaS-based loyalty programs can be the flexible solution to enable your business to deliver real-time, omni-channel experiences more quickly and efficiently than ever before.
Hot Topic, a large mall and web-based specialty retailer needed to reward and communicate with their customers. This report looks at how they launch a customer loyalty program that helped them gain insights, interests, habits, trends, buying behaviour and exceeded all expectations.
It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.
As the year 2017 bowed out, a wide range of Australian businesses confessed to feeling stuck and unable to move forward because of the digital deadlock/roadblock confronting their organisations. This Ebook will detail insights around digital transformation.
If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding vendor selection. Moreover, you are probably at the stage where you have realised that all vendors offer different features geared towards meeting different requirements. This comparison guide aims to help you compare DAM sofware by giving you an idea of the different features DAM solutions can offer.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
