Oracle Whitepapers


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The Value of Social Data
By Oracle | 27/3/2014

Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways."

This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.

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Super Bowl XLVIII: The Social Story
By Oracle | 27/3/2014

This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.

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Forbes: The Secret Sauce of Oracle's Commercial Success
By Oracle | 27/3/2014

Forbes Article: Oracle Sales Cloud is the Secret Sauce Behind Oracle's Success Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.

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Profit Magazine: Everything You Know About Sales is Wrong
By Oracle | 27/3/2014

Everything You Know About Sales is Wrong. Daniel Pink, author of the book, To Sell Is Human unveils the secrets to selling - what makes sales people tick and the traits that make the best sellers successful in today’s marketplace.

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2013 Trends to Watch: Cloud Services
By Oracle | 27/3/2014

Cloud is now largely viewed by enterprise customers as a viable, sometimes necessary path to outsourcing and service delivery and is a strategic, mobile, and integrated platform which reduces short term IT costs and ensures long term savings. This document focuses on the trends that are driving decision-making on cloud including the growing connection between cloud, mobility, and data; cloud services governance and integration; and continuing development of cloud ecosystems among vendors. Learn how and why companies are deploying cloud services while managing security and compliance, and read how vendors are striving to become more innovative to meet new client needs.

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2013 Trends to Watch: Customer Experience and Interaction
By Oracle | 27/3/2014

Don’t let your customers move faster than your company does with digital interactions. Migrate to the new interconnected service culture, powered by smart devices and the Web to beat the competition and satisfy customers. Read this document to see how you too can climb up to cloud level and use new multichannel applications as your customer service solution.

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5 Reasons to Consider SaaS for Your Business Applications
By Oracle | 27/3/2014

Once a popular topic in IT circles, cloud computing is now part of the business vernacular. Learn five reasons why LOB managers should consider business applications delivered using the software-as-a-service (SaaS) model.

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5 Things to Look for in a Cloud Provider When it Comes to Security
By Oracle | 27/3/2014

Cloud computing is changing the way enterprises do business. Learn about 5 security areas you should ask your cloud provider about during your evaluation process.

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Creating a Superior CX Online
By Oracle | 27/3/2014

Learn how the federal government is taking notice of lessons learned in the private sector because it's beginning to understand that citizens are also consumers—and as such, are looking for the same streamlined experience they get elsewhere online when interacting with the government.

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Facebook Graph Search POV
By Oracle | 27/3/2014

A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.

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