IBM Australia Whitepapers


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The Forrester Wave - Mobile Development Platforms: The 12 Providers that matter the most and how they stack up
By IBM Australia | 12/1/2017

The report evaluates mobile development platform (MDP) vendors, the 12 most significant ones were researched, analysed and scored. This report details the findings about how well each vendor fulfils the criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals select the right partner for their mobile development platform needs.

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Return on Mobile: Capturing the value beneath the surface
By IBM Australia | 12/1/2017

This executive report, based on surveys of more than 1,000 Global C-suite and mobile executives from 18 industries, will explore the vast opportunities hidden from view. Further, we will show how different groups of organisations—Growers, Opportunists and Experimenters—approach ROI. Finally, we will use the best practices of the most successful organisations in our study, as well as insights gained from analysis of responses to questions in our interviews, to provide a path forward for those organisations wishing to explore new opportunities for greater ROI on mobile.

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Star qualities: What it takes for mobile development projects to succeed
By IBM Australia | 12/1/2017

How do some development projects deliver great applications—meeting expectations, on time and on budget—when most don’t? The secret, it turns out, lies in having both the right team and the right approach.

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Why good apps are not good enough?
By IBM Australia | 12/1/2017

This Forrester report evaluates what turns consumers and other users both off and onto a mobile app (and its authoring brand), focusing on the following questions: What elevates a good, serviceable, and even profitable app into the realm of great? And if a mobile app achieves greatness, what is the impact?

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Why Leading Marketers Outperform
By IBM Australia | 28/5/2013

Evolving technology and social trends hold tremendous potential for engaging customers on an individual basis, helping to turn marketers’ long-held aspirations into reality. Conceptually, these new capabilities should yield more effective marketing and ultimately better business results compared to traditional approaches. But can this prove true in practice? The answer is yes – though the story has an interesting twist. Read on.

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IBM’s State of Marketing Survey 2012
By IBM Australia | 28/5/2013

Marketing technology is enabling profound changes in an organisation’s relationship with customers, creating new challenges and new opportunities. The third annual IBM State of Marketing Survey 2012 provides valuable insight on how marketers from across the globe are responding to the empowered consumer. Review the 2012 survey results now.

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Marketing Science: From Descriptive To Prescriptive
By IBM Australia | 28/5/2013

Marketing professionals have long used data to measure campaigns and make marketing decisions. The caricature of the marketer as a “creative type” who can’t read a spreadsheet is just that. But with the advent of new channels and devices, marketers now have access to an unparalleled amount of data. That’s both an opportunity and a challenge. Find out more.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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