IBM Australia Whitepapers


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The Forrester Wave - Mobile Development Platforms: The 12 Providers that matter the most and how they stack up
By IBM Australia | 12/1/2017

The report evaluates mobile development platform (MDP) vendors, the 12 most significant ones were researched, analysed and scored. This report details the findings about how well each vendor fulfils the criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals select the right partner for their mobile development platform needs.

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Return on Mobile: Capturing the value beneath the surface
By IBM Australia | 12/1/2017

This executive report, based on surveys of more than 1,000 Global C-suite and mobile executives from 18 industries, will explore the vast opportunities hidden from view. Further, we will show how different groups of organisations—Growers, Opportunists and Experimenters—approach ROI. Finally, we will use the best practices of the most successful organisations in our study, as well as insights gained from analysis of responses to questions in our interviews, to provide a path forward for those organisations wishing to explore new opportunities for greater ROI on mobile.

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Star qualities: What it takes for mobile development projects to succeed
By IBM Australia | 12/1/2017

How do some development projects deliver great applications—meeting expectations, on time and on budget—when most don’t? The secret, it turns out, lies in having both the right team and the right approach.

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Why good apps are not good enough?
By IBM Australia | 12/1/2017

This Forrester report evaluates what turns consumers and other users both off and onto a mobile app (and its authoring brand), focusing on the following questions: What elevates a good, serviceable, and even profitable app into the realm of great? And if a mobile app achieves greatness, what is the impact?

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Why Leading Marketers Outperform
By IBM Australia | 28/5/2013

Evolving technology and social trends hold tremendous potential for engaging customers on an individual basis, helping to turn marketers’ long-held aspirations into reality. Conceptually, these new capabilities should yield more effective marketing and ultimately better business results compared to traditional approaches. But can this prove true in practice? The answer is yes – though the story has an interesting twist. Read on.

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IBM’s State of Marketing Survey 2012
By IBM Australia | 28/5/2013

Marketing technology is enabling profound changes in an organisation’s relationship with customers, creating new challenges and new opportunities. The third annual IBM State of Marketing Survey 2012 provides valuable insight on how marketers from across the globe are responding to the empowered consumer. Review the 2012 survey results now.

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Marketing Science: From Descriptive To Prescriptive
By IBM Australia | 28/5/2013

Marketing professionals have long used data to measure campaigns and make marketing decisions. The caricature of the marketer as a “creative type” who can’t read a spreadsheet is just that. But with the advent of new channels and devices, marketers now have access to an unparalleled amount of data. That’s both an opportunity and a challenge. Find out more.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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