SDL Whitepapers


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Your Data Trumps Big Data
By SDL | 8/5/2015

Despite all the hype surrounding big data, it’s the small data – the customer’s data –that really impacts the bottom-line. Every time your customers choose to tell you where they are, what they’re doing, what they want and what they’re thinking, they provide bits of information you can use to enhance the customer experience. Over time, all this data, the information you earn from – and learn from – your customers, becomes the currency of engagement. As with any precious resource, you need to protect it and use it wisely. But once your customers trust you with their data, you can leverage it to gain the insights you need to market your brand more effectively.

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5 Travel Trends Shaping the Future of Digital Experience
By SDL | 8/5/2015

The global travel industry faces a unique set of challenges driven by distinct industry trends. Travel professionals must satisfy the needs of passengers and guests both in person and online, in real time and across multiple languages. That means ensuring a seamless, consistent experience across channels and interactions. To achieve this, travel professionals must continuously monitor travel and digital trends and adjust their approach accordingly. This paper explores the five key trends impacting the digital experience in travel, enabling you to better understand how they impact your business.

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Attract the changing face of the online consumer: Millennials and Baby Boomers
By SDL | 8/5/2015

This eBook outlines the significant market opportunity for retailers that can convert Baby Boomer and Millennial prospects into customers. It’s also chock-full of statistics that underscore the similarities – and differences – between the three segments. You’ll walk away with a deeper understanding of each demographic and practical advice for supercharging the customer experience for all of them.

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Marketing in the "8-second era"
By SDL | 20/4/2015

This whitepaper looks at how to optimise interactions and accelerate customer conversions as the window of opportunity for marketers to reach and engage customers has shrunk. Find out: how brands must modernise and transform their marketing to keep up, a breakdown of the "8-seconds" of consumer attention span, and why the new mandate from consumers is based on experience and not on price.

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Optimize Your Campaign Testing
By SDL | 28/11/2013

Looking for guidance on how to properly conduct tests prior to launching any email campaign? This whitepaper discusses important areas for campaign managers to test; the best approaches to managing the testing process, seven key pitfalls to avoid, and specific testing best practice for marketers. The sooner you define and implement your testing program, the sooner you will be positioned to send meaningful communications to your customers through the channels they prefer. The more you test, the more you learn and the more you sell.

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The New Disruption for Brands
By SDL | 28/11/2013

The new frontier of mobile and social is a game changer, opening new channels in which consumers and brands can interact. This whitepaper details the results of a survey spanning consumers in the US, UK, Singapore and Australia, exploring their expectations of using mobile devices and social media to engage with brands. The results confirm that consumers live across various channels, and as part of their experience there is an expectation of consistency, value and individualised attention. Read more to learn who you’re talking to, what to say and where to say it.

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Eight Simple Steps to Boost Campaign Results Using Predictive Modelling
By SDL | 28/11/2013

Marketers today are consumed by big data, struggling to find meaning and under pressure to use that meaningful data in smart ways to boost results. But many organizations are reluctant to try and use predictive modelling in their campaigns, due to unfamiliarity and the dependence on complex tools – yet with modern, marketing-friendly modelling tools, integrated with campaign management, it is easier than you think. This whitepaper demonstrates how predictive modelling plays a critical role in streamlining the selection process.

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