Bushfires. Floods. The demise of an Aussie automotive icon. Now the dreaded V word that has infected news headlines everywhere. Uncertain times loom and there is a feeling of inevitability about tough economic conditions on the back of this pandemic.To exacerbate the problem, the new era of globalisation has us all inextricably linked, making economic contractions harder to counter than ever. But now is not the time to panic. Now is the time to prepare and prosper.
In marketing, the future is Brand Automation, and if you haven’t started thinking about it, you need to, because your competitors are already walking the path. Or should we say, running the path. That’s not a scare tactic. It’s reality. Large, household name companies, right now, across the globe, are driving the tangible cost and time saving benefits of Brand Automation to their bottom line, while simultaneously enjoying the advantages of full brand protection and streamlined asset management. The smart ones are also using Brand Automation systems to intelligently scope their marketing practices and analyse their network efficiencies.
In this White Paper, we’ll guide you through the benefits and challenges of Brand Automation, what it is that makes MyAdbox unique as a Brand Automation platform, and what it will take to get you ‘system ready’ to align with our platform so you can start saving a fortune
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
