In this day and age, every industry has their own platforms, which in turn, come with their own set of acronyms – so it should come as no surprise that the digital, marketing and communication industries are no different. The more you try and understand, the more acronyms you come across and the more confusing it gets.
To help demystify the differenct platforms, n3 hub have come up with a guide to the various marketing platforms you need to know about, how they are used and what you need to make them work best for you.
As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at the forefront of digital marketing strategies. In digital media, audience data is collected and grouped or allocated into various segments based on characteristics they have displayed – such as websites they visit, interests and hobbies. Advertisers can buy this data and optimise their digital media to align with the audience groups they want to target. The more you can segment users and refine your message, the more effective your programmatic media spend is going to be. The end goal is to reach the right person at the right time on the right platform with the perfect message – something that n3 Hub’s Customer Data Platform has the ability to do.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems that aren’t capable of segmenting data just the way marketers want it.
For businesses and organisations that already recognise the value of digital marketing and delivering the data it needs for success, a purpose built customer data platform (CDP) is proving to be key for providing rich customer experiences that translate into sales and ongoing loyalty. For medium-to-large enterprises that haven’t yet made the leap to a CDP, there’s a business case to write.
In our latest whitepaper, we address the top 5 reasons management and IT decision makers need to understand why marketing so desperately needs its own data platform.
Top 5 reasons include: 1. Marketing needs a fast torrent of data, not a slow trickle 2. Marketing needs to add data constantly 3. Marketing needs massive data storage 4. The data needed for marketing isn’t needed anywhere else 5. Taking marketing data out of the mix is a weight off operational systems
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