Modern commerce is a must-do for today’s B2B businesses. From dynamic, transparent pricing to personalised offers to omnichannel sales, you need to keep up with your customers or get left behind.
Get there faster with Accelerate Your Journey To Modern Commerce, a commissioned study conducted by Forrester Consulting on behalf of PROS. This in-depth study includes statistics, analysis, and recommendations to help you craft and implement a successful modern commerce strategy.
Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.
The buying experience has changed forever. Today’s B2B buyers demand to be served on their terms. This eBook will help you understand why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive past 2020.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
