InMoment Whitepapers


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Why Creating Emotion in Customers is the Key to CX Success
By InMoment | 15/10/2020

Should creating emotion be a customer experience goal? In this whitepaper, InMoment outlines why measuring emotion and having a focus on the types of emotions brands conjure in their customers, is important to understand and improve.

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Your Digital Experience Transformation Roadmap
By InMoment | 15/10/2020

What does a successful digital experience strategy look like for your brand? Digital success should start with the customer and online experiences should be consistent, seamless and customer-first. This roadmap will walk you through creating a winning digital experience strategy for your business.

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Why CX is the Secret Ingredient for CMOs
By InMoment | 15/10/2020

Digital Transformation is driving CMOs to become more customer centric. As consumer behaviour evolves and digital channels accelerate, it has become increasingly important for CMOs to understand the 'why' and 'how' of customer purchasing decisions. Read this whitepaper to learn how digital transformation is accelerating the customer experience and business outcomes.

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Understanding the power of employee engagement
By InMoment | 23/10/2017

The Employee-Customer Equation

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Smile, You’re on Camera
By InMoment | 23/10/2017

VIDEO FEEDBACK—AND ADVANCED ANALYTICS— GIVE CABELA’S RESULTS IT CAN SEE

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4 Minutes to DIY Data Exploration
By InMoment | 23/10/2017

Challenge: Too much feedback and not enough time to dig through it. Goal: Quickly and eiciently find answers to pressing questions. Solution: InMoment Explore™.

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Better CX Begins with Employees
By InMoment | 23/10/2017

Where Voice of Customer, Employee Engagement, and Voice of Employee Intersect

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Happiness in the Simple Things
By InMoment | 23/10/2017

MELLOW MUSHROOM DELIVERS AUTHENTIC EXPERIENCES—AND THE MOST DELICIOUS PIZZA ON THE PLANET

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Recovering Revenue
By InMoment | 23/10/2017

America’s Largest Cable and Home Internet Provider Recovers $23 Million in Annual Revenue

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Engaging, Enlightening, and Empowering
By InMoment | 23/10/2017

How listening to members helped Solarity Creditunion increase NPS by 40%

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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