The pandemic has introduced a multitude of new “normals” into the business environment. Many organisations have had to rapidly transition to digital ways of working to maintain their operations, empower their staff, and meet the modern needs of their customers. This report looks at the digital trends shaping enterprise in APAC and discusses how businesses in the region can shape their digital strategies to maximise the potential of their staff.
In this unpredictable world, one thing we can rely on is that life is never short of surprises. Ensuring your MarTech foundations are solid enough to weather any storm and offer the scalability you need, is vital in ensuring your Customer Experience never falters. This white paper discusses how you can evaluate and select the right marketing automation solution to meet your organisation’s specific needs.
As a business it’s your lead generation strategy that that’s going to help you acquire new leads and turn them into customers. There are four key foundational pillars that are likely to play an important role in your lead generation strategy, how you build it up, and how you continue to refine it over time. This video featuring the Automation Geeks provides businesses with the very best marketing automation tips, with a focus on how to improve their lead generation capabilities.
Pivoting in the midst of a pandemic posed tremendous challenges for many organisations, and greatly impacted traditional ways of working. However, it also gave the world a glimpse into the power of digital—with all its agility, creativity, and possibility. This infographic looks at the responses of 426 businesses across APAC to understand how enterprise changed during the pandemic and what those changes mean moving forward.
The world of content management is shifting. Real-time, personalised experiences are now commonplace and are increasingly expected as default by consumers. However, many companies still struggle to deliver relevant real-time content experiences to users which is holding them back from generating greater results. This white paper looks at the benefits businesses can realise by introducing a cloud-native content management system (CMS).
Today, most businesses are thinking a lot about how to create, deliver and optimise content-led experiences. A recent global survey by Econsultancy said that content management, along with targeting and personalisation, is a top concern for businesses that are leading in customer experience. This eGuide shows businesses how to choose, deploy, and optimise a CMS that provides more engaging experiences for customers and delivers better business results.
Agility, adaptability, and an automation solution are must-haves for any modern marketing team. But as the consumer landscape and customer expectations change and evolve, your team’s strengths can only take you so far, if your marketing automation solution is holding you back. This eBook explains where marketing automation commonly falls short and how Marketo Engage can help businesses overcome these challenges and elevate customer experiences.
Customer expectations are higher than ever, and most companies are now competing on customer experience. It has become the strategic imperative. Today, the consensus among business leaders is that the future of their companies depends on great customer journeys. This white paper presents businesses with an effective three-stage strategy that they can use to improve the customer journey and deliver better experiences.
The way that customers work, communicate, socialise, shop, and consume media has transformed. As customers’ experience expectations heighten and competition intensifies, it has never been more vital for organisations to build processes around customer needs. This report examines the responses of over 10,000 marketers to discover the trends shaping the future of the digital marketing industry.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
