In this era of the connected customer marketing teams have to deliver engaging customer experiences through an increasing number of digital and data touch points across more technologies than ever before. Download our report to learn:
● The key trends reshaping marketing and how CMOs are restructuring their teams for success
● Where the CMO fits compared with the chief customer experience officer and the chief digital officer in the new hierarchy
● How brands in Australia, the US and UK are coping with the changing landscape
● What new models are emerging as brands combine customer engagement with marketing and technological innovation
According to McKinsey, three in four marketing leaders are concerned about the impact of threats from existing competitors who are more agile in their approach to marketing. In this eBook we provide a simple FAQ for leaders with your 20 most important questions answered, including:
● What exactly is agile marketing?
● Why should your marketing team go agile?
● How does agile marketing work?
● Will agile marketing work for you?
According to Forbes, almost two in three marketing leaders rate agility as a high priority and marketing teams who consider themselves agile are three times more likely to significantly grow market share. In this eBook we provide a simple 20 step FAQ for marketers on what all the hype is about, including:
● Why smart marketing teams are adopting agile
● How to sell agile marketing to your team
● What kind of results agile teams experience
● How to make sure teams successfully adopt agile
All over the world, marketers have identified perfecting the end-to-end customer experience as a key opportunity for growth, and a way to differentiate themselves from their competitors. But it is also an area of increasing complexity.
In this practical guide we asked our panel of shoppers to test how effective both bricks-and-clicks and online only retailers are when it comes to delivering a fantastic ecommerce customer experience so CMOs and digital marketers can:
● Discover the Key Reason Customers Come To You. How search, price, and payment underpin your customer experience.
● Learn Where Many Retailers Lose Out. Why rewards, retargeting and delivery are where many brands go wrong.
● Find Out How to Beat the Competition. How small efforts at innovation can have a big impact on your customers.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
