Simple Whitepapers


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How to Win the Ecommerce Customer Experience
By Simple | 22/2/2017

All over the world, marketers have identified perfecting the end-to-end customer experience as a key opportunity for growth, and a way to differentiate themselves from their competitors. But it is also an area of increasing complexity.

In this practical guide we asked our panel of shoppers to test how effective both bricks-and-clicks and online only retailers are when it comes to delivering a fantastic ecommerce customer experience so CMOs and digital marketers can:

● Discover the Key Reason Customers Come To You. How search, price, and payment underpin your customer experience.

● Learn Where Many Retailers Lose Out. Why rewards, retargeting and delivery are where many brands go wrong.

● Find Out How to Beat the Competition. How small efforts at innovation can have a big impact on your customers.

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The Changing Structure of Marketing in the Age of Disruption
By Simple | 22/2/2017

In this era of the connected customer marketing teams have to deliver engaging customer experiences through an increasing number of digital and data touch points across more technologies than ever before. Download our report to learn:

● The key trends reshaping marketing and how CMOs are restructuring their teams for success

● Where the CMO fits compared with the chief customer experience officer and the chief digital officer in the new hierarchy

● How brands in Australia, the US and UK are coping with the changing landscape

● What new models are emerging as brands combine customer engagement with marketing and technological innovation

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The Secrets of Agile Marketing Success
By Simple | 22/2/2017

According to Forbes, almost two in three marketing leaders rate agility as a high priority and marketing teams who consider themselves agile are three times more likely to significantly grow market share. In this eBook we provide a simple 20 step FAQ for marketers on what all the hype is about, including:

● Why smart marketing teams are adopting agile

● How to sell agile marketing to your team

● What kind of results agile teams experience

● How to make sure teams successfully adopt agile

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The Agile Revolution in Marketing
By Simple | 22/2/2017

According to McKinsey, three in four marketing leaders are concerned about the impact of threats from existing competitors who are more agile in their approach to marketing. In this eBook we provide a simple FAQ for leaders with your 20 most important questions answered, including:

● What exactly is agile marketing?

● Why should your marketing team go agile?

● How does agile marketing work?

● Will agile marketing work for you?

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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