Marketers pay a high level of attention to email program metrics to assess how well their campaign has performed and identify gaps for optimisation. This guide covers the metrics essential for a successful email campaign and how they can be used to troubleshoot any problems.
A high delivery rate for an email campaign is often misleading to marketers and not necessary a good measure of campaign success. Delivered emails can end up in a recipient’s inbox, spam folder or even be blocked. This guide provides insights on how spam filters work, how IP and email domains impact deliverability, and debunk common myths about this metric.
The average consumer receives more than 500 marketing communication in a given month but opens less than 15. Research shows the decision of these email recipients to open the email is based on the subject line alone. This infographic illustrates the solution to subject line optimisation and demonstrates how a powerful subject line can garner better client engagement.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
