Return Path Whitepapers


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Guide to email marketing metrics: How to measure effectiveness and troubleshoot problems in email campaigns
By Return Path | 3/12/2015

Marketers pay a high level of attention to email program metrics to assess how well their campaign has performed and identify gaps for optimisation. This guide covers the metrics essential for a successful email campaign and how they can be used to troubleshoot any problems.

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The ultimate guide to email deliverability
By Return Path | 3/12/2015

A high delivery rate for an email campaign is often misleading to marketers and not necessary a good measure of campaign success. Delivered emails can end up in a recipient’s inbox, spam folder or even be blocked. This guide provides insights on how spam filters work, how IP and email domains impact deliverability, and debunk common myths about this metric.

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Supercharge your subject lines with these shocking secrets
By Return Path | 3/12/2015

The average consumer receives more than 500 marketing communication in a given month but opens less than 15. Research shows the decision of these email recipients to open the email is based on the subject line alone. This infographic illustrates the solution to subject line optimisation and demonstrates how a powerful subject line can garner better client engagement.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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