Aimia Whitepapers


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Reward your loyal customer for increased client acquisition
By Aimia | 5/11/2015

It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.

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Smart loyalty with SaaS delivery
By Aimia | 22/7/2015

Loyalty isn’t a nice-to-have. It’s a must-have to stay competitive. This report looks at how self-serve SaaS-based loyalty programs can be the flexible solution to enable your business to deliver real-time, omni-channel experiences more quickly and efficiently than ever before.

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Hot Topic: customer loyalty success in less than a year
By Aimia | 22/7/2015

Hot Topic, a large mall and web-based specialty retailer needed to reward and communicate with their customers. This report looks at how they launch a customer loyalty program that helped them gain insights, interests, habits, trends, buying behaviour and exceeded all expectations.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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