Successful marketers use mobile in conjunction with existing channels (web, email, social) to drive meaningful engagement with customers and prospects. This guide gives a thorough overview of the mobile ecosystem and a framework for engaging customers on a more personal level, explaining mobile marketing, strategies and how to measure and optimise campaigns.
This 2015 report is based on a survey of almost 500 client-side marketers and agency respondents and is a bellwether for the state of the marketing industry in Australia and New Zealand. The report looks at the extent to which companies are increasing their budgets across a range of digital channels and technologies and how they are comparing online and offline budgets while also looking at technology investment priorities and most in-demand marketing skills.
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising, that is. This means that modern marketers and advertisers can reach and appeal to their core audiences in new ways and with more precision.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital advertising team, to testing and optimisation. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Research shows that marketers in ANZ predict different changes to their job landscape in the coming years when compared to marketers in the neighbouring region Asia Pacific. Discover the top areas marketers in ANZ feel they need to develop their skills in, top challenges they foresee in their job and top areas of investment for the next 12 months and see how we match up against marketers from around the globe.
What's the optimal structure for your marketing team? With the rapid pace of technology innovation, how can you ensure your team is ready and you have the right skills in place? This whitepaper looks at how your organisation should be structured, what new skills your team will need to succeed and what marketing's role should be within the broader organisation.
Did you know 74% of website visitors demand a personalised experience? Every visitor brings unique attributes and motivations, but the majority of today's websites fail to address visitors personally. Just like you wouldn't send the same email to your entire database, you shouldn't give web visitors the same experience.
Download our brand new 100+ page "Definitive Guide to Web Personalisation" to learn how to identify, segment, and target web visitors to deliver engaging, personalised messages that drive revenue.
Download this guide to learn: • What web personalisation is • How to create a web personalisation strategy • Where you should personalise your website
What do top marketing execs from Unilever, JP Morgan Chase, and Philips think the world of 2020 holds for marketers?
The Economist Intelligence Unit surveyed 500 global CMOs to explore which technologies and customer trends are likely to change marketing organizations the most over the next 5 years and learn why 86 percent of marketers believe they will own the end-to-end customer experience by 2020.
Download the full report to learn: • How the top marketing channels are those that lend themselves to personalising experience • That future innovation will focus on small screens and no screens • Why marketing complexity is growing sharply
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.
What's the optimal structure for your marketing team? With the rapid pace of technology innovation, how can you ensure your team is ready and you have the right skills in place?
Marketo and Harvard Business Review Analytic Services have teamed up to provide guidance on creating the marketing organisation of the future.
Download our white paper to learn: • How your organisation should be structured • The new skills your team will need to succeed • What marketing's role should be within the broader organisation
The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
