Marketo Whitepapers


Sort by: Date | Company | Title


Content Marketing For Lead Generation
By Marketo | 1/9/2017

Content is the foundation of your lead generation efforts. The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”.

Marketers have come to rely on content to engage prospects and customers in today’s new buyer landscape. You must create content that educates, inspires, and begs to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Trust is ultimately what creates customers out of leads.

Download this now


The Definitive Guide to Engaging Email Marketing
By Marketo | 1/9/2017

This Definitive Guide to Engaging Email Marketing covers the five attributes of engaging email:

• Trusted

• Always relevant

• Conversational

• Coordinated across channels

• Strategic

As a “Definitive Guide”, it also covers all sorts of email topics, including writing subject lines, designing emails for mobile, building and managing your list, avoiding spam filters, integrating email and social, and more. The guide also talks about the latest in email technology, including what to look for in a modern email service provider.

Download this now


The Definitive Guide to Marketing Automation
By Marketo | 1/9/2017

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success.

Download this now


Harvard Business Review Whitepaper: Designing a Marketing Organisation for the Digital Age
By Marketo | 16/6/2016

What's the optimal structure for your marketing team? With the rapid pace of technology innovation, how can you ensure your team is ready and you have the right skills in place?

Marketo and Harvard Business Review Analytic Services have teamed up to provide guidance on creating the marketing organisation of the future.

Download our white paper to learn: • How your organisation should be structured • The new skills your team will need to succeed • What marketing's role should be within the broader organisation

Download this now


Economist Intelligence Report - The Path to 2020: Marketers Seize the Customer Experience
By Marketo | 16/6/2016

What do top marketing execs from Unilever, JP Morgan Chase, and Philips think the world of 2020 holds for marketers?

The Economist Intelligence Unit surveyed 500 global CMOs to explore which technologies and customer trends are likely to change marketing organizations the most over the next 5 years and learn why 86 percent of marketers believe they will own the end-to-end customer experience by 2020.

Download the full report to learn: • How the top marketing channels are those that lend themselves to personalising experience • That future innovation will focus on small screens and no screens • Why marketing complexity is growing sharply

Download this now


The Definitive Guide to Web Personalisation
By Marketo | 16/6/2016

Did you know 74% of website visitors demand a personalised experience? Every visitor brings unique attributes and motivations, but the majority of today's websites fail to address visitors personally. Just like you wouldn't send the same email to your entire database, you shouldn't give web visitors the same experience.

Download our brand new 100+ page "Definitive Guide to Web Personalisation" to learn how to identify, segment, and target web visitors to deliver engaging, personalised messages that drive revenue.

Download this guide to learn: • What web personalisation is • How to create a web personalisation strategy • Where you should personalise your website

Download this now


Designing a marketing organisation for the digital age
By Marketo | 1/12/2015

What's the optimal structure for your marketing team? With the rapid pace of technology innovation, how can you ensure your team is ready and you have the right skills in place? This whitepaper looks at how your organisation should be structured, what new skills your team will need to succeed and what marketing's role should be within the broader organisation.

Download this now


The rise of the ANZ marketer
By Marketo | 20/10/2015

Research shows that marketers in ANZ predict different changes to their job landscape in the coming years when compared to marketers in the neighbouring region Asia Pacific. Discover the top areas marketers in ANZ feel they need to develop their skills in, top challenges they foresee in their job and top areas of investment for the next 12 months and see how we match up against marketers from around the globe.

Download this now


The Definitive Guide to Digital Advertising
By Marketo | 16/9/2015

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising, that is. This means that modern marketers and advertisers can reach and appeal to their core audiences in new ways and with more precision.

In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital advertising team, to testing and optimisation. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Download this now


State of digital marketing in Australia and New Zealand
By Marketo | 20/8/2015

This 2015 report is based on a survey of almost 500 client-side marketers and agency respondents and is a bellwether for the state of the marketing industry in Australia and New Zealand. The report looks at the extent to which companies are increasing their budgets across a range of digital channels and technologies and how they are comparing online and offline budgets while also looking at technology investment priorities and most in-demand marketing skills.

Download this now

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in