Teradata Australia Whitepapers


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The Current State of Marketing Agility
By Teradata Australia | 7/7/2016

Forbes Insights and Teradata Marketing Applications recently conducted a global survey of more than 300 marketing leaders in major enterprises (i.e., financial services, healthcare and medicine, insurance, retail, and technology) with $501M+ in annual revenues. Find out in this report the role of Individualised Marketing in business today and define how marketing agility can help build stronger customer connections.

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Is your Brand Clear, Consistent and Compliant?
By Teradata Australia | 1/7/2016

The cost of non-compliance for organisations can be significant, irrespective of their size. With strict regulations governing how organisations are allowed to market and advertise products and services, marketers face pressures and challenges daily. These regulations touch on every aspect of the marketing process and are an ever-present challenge to compliance officers and businesses.

MRM is the software infrastructure which supports marketing operations management. Marketing Operations is the term given to the alignment of people, process and technology across a department or organisation with the primary purpose of supporting internal and external marketing activities, in addition to improving marketing effectiveness.

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21 Ways To Optimise Your Marketing Operations Engine
By Teradata Australia | 1/7/2016

Your marketing organisation is evolving quickly, and the expectations for what you can and should deliver have changed dramatically. Yes, it’s still creative – but it’s also accountable for results. But successfully achieving these results can be severely impeded by a number of a factors, including a lack of Enterprise-wide visibility, a disjointed organisation that lacks defined processes, and the inability to effectively manage creative assets and the communication continuum.

With a Marketing Resource Management solution, your organisation can take control of its marketing operations and address these issues by implementing the three key capabilities needed to fine-tune your marketing management engine: resource allocation and reporting, streamlined processes, and asset management.

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How Xerox Accelerates Innovation with Teradata Marketing Applications
By Teradata Australia | 1/7/2016

Find out in this case study how Xerox is able to develop and deliver more than 10,000 annual, global, omni-channel campaigns and projects, enjoy more efficient performance and increased team confidence and leverage a single solution with cross-functional capabilities to address client needs with repeatable process.

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7 Mobile Trends for 2016
By Teradata Australia | 21/5/2016

For years, mobile has been heralded as the most important area of focus for marketers. In 2016, this is only going to be expedited further as smartphone adoption continues to accelerate. This presents marketers with a great opportunity to connect consumers to their brand, either through using apps or encouraging their customers to interact with them online. Learn in this whitepaper the 7 powerful mobile trends to look out for in 2016.

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Got Marketing ROI? Prove It!
By Teradata Australia | 21/5/2016

Marketing today must be accountable — and not just to produce a number of campaigns, communication materials, or website visits. Today, marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment) and specifically ROMI (return on marketing investment). Find out in this whitepaper the top 4 problems marketers face in proving ROI.

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Marketing Agility: Why Organisations Need to Respond Efficiently and Effectively to Change
By Teradata Australia | 21/5/2016

To navigate dynamic market conditions effectively, organisations need to become more agile in making major CRM business transformations, changing business direction, re-engineering customer processes and accelerating execution. To succeed, they must have this ability readily enabled through the use of technology, supported by their enterprise architecture and IT infrastructure. Technology facilitates and enables agility within an organisation, but only if it is appropriately used.

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Marketing Resource Management: Enables Increased Agility, Efficiency and Productivity
By Teradata Australia | 21/5/2016

Modern marketers are held accountable for resource management, justifying spend, and showing measurable ROMI. Teradata Marketing Resource Management (MRM) enables marketers to automate and integrate their marketing processes, augmented with powerful tools to effectively plan and control marketing activities – while simultaneously improving the business impact of every initiative.

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Digital Marketing Center to power the customer experience across Email, Mobile, Social, and Web
By Teradata Australia | 29/4/2016

Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact. Now you can engage with current and potential customers across paid, owned, and earned media. Digital Marketing Center is an integrated solution combining digital marketing management with execution. Run your campaigns with exceptional efficiency and track performance. Engage your audience through real-time, optimised experiences.

The age of individualisation is here... are you in?

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Australian Ecommerce Study: Comparing the Email Performance of 50 of the Top Ecommerce Companies
By Teradata Australia | 29/4/2016

Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database.

Read on for a comprehensive insight into our findings.

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