CMOC Whitepapers


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APAC digital marketing performance dashboard 2014
By CMOC | 3/10/2014

Digital is growing in Asia-Pacific at a rapid rate. This report covers how these swift advancements are affecting the landscape for marketers now and in the future. • For the first time, Asia-Pacific consumers will spend more online than North Americans. • Marketers are beginning to move towards true, connected channel experience strategies. • Increasingly, organizations are turning to digital marketing leaders to own and direct the advancement of digital experiences and engagements.

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Maximize How You Individualize
By CMOC | 26/5/2014

The CMO Council has partnered with SAP to bring you this report on how to map the operational gap in customer insight and experience, including detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries.

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Advancing Customer Intelligence Capabilities in Asia-Pacific
By CMOC | 14/10/2013

Many Asia-Pacific organisations lack or are hindered in their ability to integrate, analyse, and extract insights from multiple internal and external databases. When it comes to big data, Asia-Pacific organisations lag behind the U.S. and Europe in data warehouse, business intelligence, and analytics investments. But don’t expect that to last. Download to find out the big shifts in marketing strategies to improve behavioural targeting and personalisation.

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Embracing Behaviour-Based Pricing Models
By CMOC | 14/10/2013

The telecommunications industry is one of the most challenged, fast-moving and evolving industries thanks to the worldwide embrace of mobile lifestyles that demand new services, solutions and experiences. In this survey, we investigate where and how new thinking around data, analytics and the actionable customer intelligence can further monetise mobile subscribers. Click to download!

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APAC Digital Performance
By CMOC | 14/10/2013

With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, Asian markets are ripe for more innovative and adept interactive engagement. In this study, we look at how marketers in the region express high hopes for digital, but hare held back with limited budgets and a region-wide lack of talent and training. Click for more

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

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Holly Smith

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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