ExactTarget Whitepapers


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The Forrester Wave: Email Marketing Vendors, Q1 2012
By ExactTarget | 19/4/2013

In Forrester’s 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category - from a pool of 48, and researched, analysed, and scored them. This report details our findings about how each vendor measures up and plots where they stand in relation to each other to help interactive marketers select the right partner for their email marketing efforts. Download now.

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The Key To Successful Cross-Channel Marketing
By ExactTarget | 19/4/2013

The time for cross-channel marketing is here. And marketers know it. Yet most are still besieged by challenges that prevent the practical application of cross-channel strategies. Forrester believes that today’s sophisticated cross-channel marketers can teach others valuable lessons about how to use technology to prepare for an even more complicated cross-channel future. Read on.

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A Marketer's Guide to Multichannel Campaign Management
By ExactTarget | 19/4/2013

The digital marketing approach and its channels are critical for overcoming the declining effectiveness of traditional approaches to campaign management, such as interruptive, push mass-blast campaigning. Marketers need to use engagement techniques that continue to develop from digital marketing for a complete, multichannel campaign management strategy. Find out more.

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3 Truths Every CMO Needs to Know About Social Media and the Customer Experience
By ExactTarget | 19/4/2013

Social Media has had a tremendous impact on many aspects of our lives, from daily relations to our business practices. But one of the most dynamic changes is the blurring of lines between customer service and marketing. Read on, to find out more on what you need to know.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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