Clearswift Asia Pacific Whitepapers


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Social Media Guidance
By Clearswift Asia Pacific | 31/7/2012

Social networking has revolutionised the way in which companies communicate with potential customers and suppliers. However, the use of social-networking tools by a company and its employees gives rise to a number of risks of which businesses should be aware. Read more.

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Social Media Toolkit: Example Social Media Policy
By Clearswift Asia Pacific | 31/7/2012

The purpose of this Policy is not to stop an individual from using these SMAS but to encourage the use of them in a manner which does not cause offence and which protects them and the company from risks. Read more.

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Social Media Toolkit: Example Acceptable Usage Policy
By Clearswift Asia Pacific | 31/7/2012

This policy applies to your use, access and disclosure of messages composed, sent or received using your computer systems and/or internet use. The policy aims to protect our business systems for our mutual benefit and applies to both internal and external communications and to all employees who work for us. Read more.

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Social Media: Are you practicing safe text?
By Clearswift Asia Pacific | 31/7/2012

There have been numerous high profile stories in the press where social media has been instrumental in not only causing public chaos and destruction, Unless an employer is fully aware of and alive to the potential uses and misuses of social media, it will not be able to detect it or prevent it. Read more.

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Work Life Web 2011
By Clearswift Asia Pacific | 1/12/2011

The 2011 WorkLifeWeb research shows that, while the new social Web is a potential tool for corporate success, there are ‘social media growing pains’ in evidence among both frontline workers and their managers.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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