Clearswift Asia Pacific Whitepapers


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Social Media Guidance
By Clearswift Asia Pacific | 31/7/2012

Social networking has revolutionised the way in which companies communicate with potential customers and suppliers. However, the use of social-networking tools by a company and its employees gives rise to a number of risks of which businesses should be aware. Read more.

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Social Media Toolkit: Example Social Media Policy
By Clearswift Asia Pacific | 31/7/2012

The purpose of this Policy is not to stop an individual from using these SMAS but to encourage the use of them in a manner which does not cause offence and which protects them and the company from risks. Read more.

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Social Media Toolkit: Example Acceptable Usage Policy
By Clearswift Asia Pacific | 31/7/2012

This policy applies to your use, access and disclosure of messages composed, sent or received using your computer systems and/or internet use. The policy aims to protect our business systems for our mutual benefit and applies to both internal and external communications and to all employees who work for us. Read more.

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Social Media: Are you practicing safe text?
By Clearswift Asia Pacific | 31/7/2012

There have been numerous high profile stories in the press where social media has been instrumental in not only causing public chaos and destruction, Unless an employer is fully aware of and alive to the potential uses and misuses of social media, it will not be able to detect it or prevent it. Read more.

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Work Life Web 2011
By Clearswift Asia Pacific | 1/12/2011

The 2011 WorkLifeWeb research shows that, while the new social Web is a potential tool for corporate success, there are ‘social media growing pains’ in evidence among both frontline workers and their managers.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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