This infographic looks at the future of customer service and five ways businesses can ensure customer experience success. To increase customer profitability, streamline operations, and foster loyalty, businesses need to address and improve their customer experience strategy. And, for businesses looking to keep up with the leaders and disruptors in customer experience, they need to act now and develop a culture where customer experience is their obsession. This infographic looks at the future of customer service and five ways businesses can ensure customer experience success.
6 real-world examples of marketing analytics at work.
Your guide to modernising the marketing organisation featuring excerpts from The Analytical Marketer.
A plan of action to help managers and practitioners develop analytical skills.
This e-book provides a plan of action, starting with your data. The articles document the lessons we learned at SAS while modernising our marketing organisation. It introduces you to three modern marketers from SAS, provides marketing analytics examples and offers new ideas on how to become more analytical.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
