Salesforce.com Whitepapers


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CRM for Good: Complete Guide to Salesforce for Nonprofits
By Salesforce.com | 4/11/2021

Technology is the most powerful equalizer, it unlocks data, expands knowledge, and — above all — builds connections. Salesforce.org puts the world’s best technology in the hands of non-profits and educational institutions, so they can connect with colleagues, improve their fundraising and engagement to maximise impact. This eBook discusses how Salesforce.org empowers non-profits to make smarter decisions and achieve sharper processes to deliver greater social impact.

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Human Centric Service in a Time of Crisis
By Salesforce.com | 9/6/2020

In today’s digitally driven environment, the need to create human-centric services has never been more important. According to Forrester Research 86% of customers say a positive emotional connection drives loyalty. Companies today are actively pursuing a human-centric approach to their Customer Experience programs. Through effective personalisation and engagement strategies they are leading the way in building customer trust and meaningful interactions. This report will examine the topic of human centricity at length, evaluating the latest innovations deployed by Service Trailblazers who are redefining customer experience today. We will discuss innovations around artificial intelligence, automation, connected customer engagement and field service, uncovering how these are helping organisations create personalised, reliable, and effortless services whilst retaining a human-first approach.

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The Social Sales Revolution - 7 Steps to Get Ahead
By Salesforce.com | 29/10/2012

This whitepaper was provided with compliments of Salesforce.com. With social networking and online blogging, there’s so much more we can do to build relationships with customers than just picking up a telephone to simply pitch products and ideas. It’s not so much the ‘sale’ but rather the ‘social sale’ that is getting reps ahead of the game. This whitepaper sets out the key steps in using social technologies and new techniques to build stronger relationships with customers and, essentially, drive productivity and sales.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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