Interactive Intelligence Whitepapers


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How omnichannel is delivering on the promise of multichannel
By Interactive Intelligence | 10/11/2015

This whitepaper looks at the benefits of an omnichannel approach for customers, contact centre management, agents and supervisors. It also addresses how this approach addresses the challenges multichannel technologies face.

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Customer experience design: Optimising systems for more effective customer experience
By Interactive Intelligence | 10/11/2015

Companies engage Customer Experience Design to gain a better understanding on customer emotions, needs and expectations. This intelligence is then used to implement processes that are better aligned to the end customer. This whitepaper maps out the experiences of purchasing and claim processes and identifies opportunities businesses can focus on.

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Embracing digital technology to deliver better business outcomes
By Interactive Intelligence | 10/11/2015

This whitepaper looks at how digital transformation has become a critical success factor in the competitive market today. Included are also analyst insights on challenges businesses face in their efforts and detailed findings on the digital transformation landscape.

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The customer experience: The journey from good to great
By Interactive Intelligence | 10/11/2015

A seamless customer experience is crucial for customer retention as price and product differentiation has become less sustainable. This whitepaper will answer your questions on what contributes to a great customer experience, how companies can deliver this across every touch point and how to measure your success.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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