Citrix Systems Asia Pacific Whitepapers


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Solve the application visibility challenge
By Citrix Systems Asia Pacific | 2/6/2014

The ability to observe, diagnose, and improve the performance of business-critical applications is essential to ensuring a positive user experience. This whitepaper discusses how enterprises can leverage existing application delivery controllers for both instrumentation and policy enforcement.

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A foundation for next-generation datacentre security
By Citrix Systems Asia Pacific | 2/6/2014

The need for robust datacentre security has never been greater, with CIOs having to account for budget constraints, cloud architectures and flat networks with fewer, natural ‘choke points.’ This whitepaper explores the best application delivery controller for building enterprise cloud networks.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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