Launch Marketing Council Episode 3: Launching in the technology sector

Loading the player ...

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

In our third episode, we continue our deep dive into real-life launch marketing approaches by focusing in on companies operating in the technology space. To do that, we’re joined by Nicole McInnes, director of marketing and commercial at WW and Sara Palmieri, marketing lead for Lenovo A/NZ.

The Launch Marketing Council is an initiative supported by independent agency, Five by Five


Episode 3: Key markers

2.17 – Panellists share their best and worst career examples of marketing launches

8.50 – The role of community in launch marketing

17.46 – Translating a global brand to a local market

21.01 – The impact of technology innovation cycles on launch marketing strategy

28.30 – How brand positioning drives launch marketing creativity

29.14 – The agency relationship and blending dynamics

31.53 – Celebrity power in launching products and services

34.40 – Research and consumer insights influencing launch techniques

40.37 – Measuring launch marketing success short and long-term

48.45 – The internal stakeholders making or breaking launches

53.00 – Key brand attributes driving launch marketing approaches



cmo-xs-promo

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in