Launch Marketing Council Episode 3: Launching in the technology sector

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Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

In our third episode, we continue our deep dive into real-life launch marketing approaches by focusing in on companies operating in the technology space. To do that, we’re joined by Nicole McInnes, director of marketing and commercial at WW and Sara Palmieri, marketing lead for Lenovo A/NZ.

The Launch Marketing Council is an initiative supported by independent agency, Five by Five


Episode 3: Key markers

2.17 – Panellists share their best and worst career examples of marketing launches

8.50 – The role of community in launch marketing

17.46 – Translating a global brand to a local market

21.01 – The impact of technology innovation cycles on launch marketing strategy

28.30 – How brand positioning drives launch marketing creativity

29.14 – The agency relationship and blending dynamics

31.53 – Celebrity power in launching products and services

34.40 – Research and consumer insights influencing launch techniques

40.37 – Measuring launch marketing success short and long-term

48.45 – The internal stakeholders making or breaking launches

53.00 – Key brand attributes driving launch marketing approaches



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