Conversations over a cuppa with CMO: Craig Davis

Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

Craig Davis is a tartup entrepreneur, advisor, mentor, board member, teacher and keynote speaker. He is the Co-founder and former CMO of Sendle, a technology startup twice recognised by the AFR as one of Australia's Top 10 Most Innovative Companies. his work at Sendle saw Craig recognised in the top 10 of our annual CMO50 program two years running.

Craig is an advisor to KPMG's High Growth Ventures helping them increase the speed and scale of startup successes in the Australian ecosystem. He is also Adjunct Professor at UTS Business School, a mentor on the Startmate accelerator program, and is Certified to teach Google's 'Search Inside Yourself' Leadership Programme. More recently, he's taken on the CMO role at Baraja.

Before all of this, Craig worked at the forefront of the global advertising business for 20 years. After starting his own agency in Sydney he went on to lead Saatchi & Saatchi across Asia, and J Walter Thompson’s 10,000 strong network as chief creative officer, Worldwide, based in London.

He has worked with many of the world’s biggest brands – Coca-Cola, P&G, HSBC, Unilever, Vodafone, Shell, Sony, Bank of China, Toyota, NetEase, Kraft, Ford and Diageo to name a few - and won countless awards for effectiveness and creativity including Campaigns of the Year in Australia, Singapore, Malaysia, Hong Kong and China.