Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
Craig Davis is a tartup entrepreneur, advisor, mentor, board member, teacher and keynote speaker. He is the Co-founder and former CMO of Sendle, a technology startup twice recognised by the AFR as one of Australia's Top 10 Most Innovative Companies. his work at Sendle saw Craig recognised in the top 10 of our annual CMO50 program two years running.
Craig is an advisor to KPMG's High Growth Ventures helping them increase the speed and scale of startup successes in the Australian ecosystem. He is also Adjunct Professor at UTS Business School, a mentor on the Startmate accelerator program, and is Certified to teach Google's 'Search Inside Yourself' Leadership Programme. More recently, he's taken on the CMO role at Baraja.
Before all of this, Craig worked at the forefront of the global advertising business for 20 years. After starting his own agency in Sydney he went on to lead Saatchi & Saatchi across Asia, and J Walter Thompson’s 10,000 strong network as chief creative officer, Worldwide, based in London.
He has worked with many of the world’s biggest brands – Coca-Cola, P&G, HSBC, Unilever, Vodafone, Shell, Sony, Bank of China, Toyota, NetEase, Kraft, Ford and Diageo to name a few - and won countless awards for effectiveness and creativity including Campaigns of the Year in Australia, Singapore, Malaysia, Hong Kong and China.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders