Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
Craig Davis is a tartup entrepreneur, advisor, mentor, board member, teacher and keynote speaker. He is the Co-founder and former CMO of Sendle, a technology startup twice recognised by the AFR as one of Australia's Top 10 Most Innovative Companies. his work at Sendle saw Craig recognised in the top 10 of our annual CMO50 program two years running.
Craig is an advisor to KPMG's High Growth Ventures helping them increase the speed and scale of startup successes in the Australian ecosystem. He is also Adjunct Professor at UTS Business School, a mentor on the Startmate accelerator program, and is Certified to teach Google's 'Search Inside Yourself' Leadership Programme. More recently, he's taken on the CMO role at Baraja.
Before all of this, Craig worked at the forefront of the global advertising business for 20 years. After starting his own agency in Sydney he went on to lead Saatchi & Saatchi across Asia, and J Walter Thompson’s 10,000 strong network as chief creative officer, Worldwide, based in London.
He has worked with many of the world’s biggest brands – Coca-Cola, P&G, HSBC, Unilever, Vodafone, Shell, Sony, Bank of China, Toyota, NetEase, Kraft, Ford and Diageo to name a few - and won countless awards for effectiveness and creativity including Campaigns of the Year in Australia, Singapore, Malaysia, Hong Kong and China.
For marketers working their way through the fallout from COVID-19, there has been an inevitable ...
Digital Transformation is driving CMOs to become more customer centric. As consumer behaviour evolves and ...
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...
Akansh M
Foxtel debuts in-app messaging chat to improve customer service
Thanks for the post
Ashirwad Towers
How a brand facelift and content strategy turned real estate software, Rockend, around
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines