Conversations over a cuppa with CMO: Vanguard's Louise Eyres

Loading the player ...

In our latest episode of Conversations over a cuppa with CM, we catch up with CMO50 alumni, Louise Eyres, to talk about building her marketing team for growth during the COVID-19 crisis. 

At ANZ ,Louise lead the global marketing team with a focus on the enterprise marketing strategy complimenting the country specific marketing programs.  At both ANZ and BHP Billiton, Louise was also responsible for the marketing and brand streams of significant M&A activity.

Louise is head of marketing and a member of Vanguard Australia’s executive team. In this role, she leads the teams responsible for developing and implementing the customer and marketing strategy and programs for Vanguard in the Australian market.

Prior to commencing this role in December 2019, Louise was chief marketing officer at Sport Australia where she designed and implemented a new Division MCIA (Marketing, Customer Insights and Analytics)  responsible for marketing, brand strategy and experience, customer insights, digital strategy, media communications, and commercial partnerships.

Louise was previously with ANZ Banking Group for 14 years and BHP Billiton for 12 years.

Louise holds a Bachelor of Business (Marketing) from the University of South Australia, a Graduate Diploma International Business from Monash University, and an MBA (Executive) from UNSW Business School and is a qualified company director.

cmo-xs-promo

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in