Conversations over a cuppa with CMO: Vanguard's Louise Eyres

Loading the player ...

In our latest episode of Conversations over a cuppa with CM, we catch up with CMO50 alumni, Louise Eyres, to talk about building her marketing team for growth during the COVID-19 crisis. 

At ANZ ,Louise lead the global marketing team with a focus on the enterprise marketing strategy complimenting the country specific marketing programs.  At both ANZ and BHP Billiton, Louise was also responsible for the marketing and brand streams of significant M&A activity.

Louise is head of marketing and a member of Vanguard Australia’s executive team. In this role, she leads the teams responsible for developing and implementing the customer and marketing strategy and programs for Vanguard in the Australian market.

Prior to commencing this role in December 2019, Louise was chief marketing officer at Sport Australia where she designed and implemented a new Division MCIA (Marketing, Customer Insights and Analytics)  responsible for marketing, brand strategy and experience, customer insights, digital strategy, media communications, and commercial partnerships.

Louise was previously with ANZ Banking Group for 14 years and BHP Billiton for 12 years.

Louise holds a Bachelor of Business (Marketing) from the University of South Australia, a Graduate Diploma International Business from Monash University, and an MBA (Executive) from UNSW Business School and is a qualified company director.

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in