Conversations over a cuppa with CMO: Suncorp's Mim Haysom

The crisis we've all had to navigate our way through for over three months has not only changed customer behaviours in recent times, it's also a catalyst for changing marketing dynamics as we recover and find our way to a new normal. In this latest episode of Conversations over a Cuppa with CMO, Suncorp executive general manager brand and marketing, Mim Haysom, shares how she's adapted her brand strategy and what she believes it'll take as marketers in the next phase.

In a career spanning two decades, Mim has become recognised as one of Australia’s pre-eminent leaders in marketing. 

In her role at Suncorp, Mim leads Suncorp’s network of brands, which include Suncorp, AAMI, GIO, Apia, Shannons and Vero. She is responsible for setting the overall brand strategy and the end to end marketing program across all of the brands in the portfolio including brand strategy and positioning, digital and programmatic marketing, marketing automation, social and content, sponsorships, 1:1 customer lifecycle management, and master media management.

Previously general manager for M&C Saatchi, Australia’s largest advertising agency, Mim has been globally awarded for building the brands of some of Australia’s most recognised companies including Commonwealth Bank, IAG, ANZ, Woolworths, Lexus and Optus. In 2017 under Mim’s leadership, M&C Saatchi was named Australia’s most innovative company by the Financial Review.

Mim is known for delivering cut-through creative that delivers results. She is passionate about supporting the next generation of creative and marketing leaders and has been recognised as an industry leader for her drive to find new ways to move the industry forward, as well as being an active speaker and mentor.

Mim is also a board trustee for St Vincents Clinic Foundation, and a member of the advisory board for Wheelchair Rugby Australia.