Conversations over a cuppa with CMO: The Iconic's Alexander Meyer

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In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.

Alex is a customer-centric, innovation-driven and purpose-led Chief Marketing and proud member of The Iconic executive team, a business with which he and his team are championing the conversation on diversity and inclusion, body positivity, as well as sustainability in fashion. 

He boasts of intercontinental leadership experience in global, regional and local business setups of different sizes alike. While having a steady focus on bridging the intersection between brand, product & sales, Alex is also all about driving human connectivity. 


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