The University of NSW was arguably one of Australia's first institutions to gain direct experience of the COVID-19 crisis when one of its new Chinese students tested positive for the virus. Here, in this latest Conversations over a Cuppa with CMO episode, UNSW CMO, Fiona Docherty, shares the incredible transformation and pivot the university has had to take in order to cope with the unprecedented situation we all find ourselves in.
Fiona is responsible for UNSW’s International, Marketing & Communications Service, supporting the president and vice-chancellor to deliver UNSW’s 2025 Strategic Plan and providing leadership across the following areas: Recruitment of future students to UNSW full degree and alliance programs, ensuring UNSW becomes ‘Australia’s Global University’; development of strategic international partnerships; strengthening of the University’s branding, communications and marketing strategy.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
