Conversations over a cuppa with CMO: David Morgan

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In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. We’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

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Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

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