Unwary users searching for Hertz, Jaguar, or Radio Shack while using the latest version of Windows may be in for a shock: the appearance of ads that can take over nearly your entire screen.

Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

More than 20 per cent of government departments around the world will appoint a chief digital officer as part of their digital strategies, according to new Gartner research.

CMOs agree that when it comes to interacting with customers today, single-channel campaigning won’t cut the mustard. What isn’t as clear is how marketing leaders get their organisation to adopt and action an integrated customer approach.

Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.

Social media’s revenue per visitor (RPV) has leapt in the past year, with Twitter recording a whopping 300 per cent year-on-year increase.

CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.

The Hadoop programming framework may be synonymous with the Big Data movement but it's not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief, Ken Rudin.

Google could be a few months away from mass production of a smartwatch, a move that would put it in competition with vendors Pebble Technology, Sony and Samsung Electronics, according to media reports. Apple is widely expected to enter the fray soon as well.

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Growth in iPhone shipments couldn't prevent Apple from reporting a drop in profits for the last quarter, as the iPad market flattened and Mac shipments fell.

Facebook CEO Mark Zuckerberg sometimes speaks quickly and his statements on Internet privacy are not always clear, so researchers have created an archive to collect everything the executive has said publicly, aimed at gaining a better understanding of where the company stands on privacy.

Twitter is veering into Facebook territory with a new Starbucks partnership that lets you tweet your followers $5 gift cards--just enough to cover the cost of a pumpkin spice latte.

In the first of our weekly round-ups of infographics, we flag some of the insightful, memorable and more intriguing illustrations for marketing professionals we’ve stumbled across.

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program in a bid to promote responsible data practices across the Australian marketing community.

Marketers should embrace more direct response activity and invest in better customer data if they’re to create a sustainable business model, one Australian marketing veteran claims.

The latest Nielsen quarterly report into global advertising spend has reported double-digital growth in digital display Internet advertising year-on-year.

More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.

European Union leaders have given themselves room for manoeuvre in implementing new data protection laws, while pledging to introduce them in a “timely” fashion.