Embracing “disruptive” marketing techniques will lie at the heart of a strategic brand blitz being put together by the new and first head of marketing at Australian online jobs platform, OneShift.

Telstra is embarking on the next stage of its identity transformation strategy with a brand marketing program incorporating nation-wide TV ads, digital marketing and plenty of fresh content.

Australian retail giant, David Jones, has merged its customer innovations team with marketing and financial services in a bid to improve customer engagement.

Not getting any likes for your awesome updates on Facebook may lead consumers to feel excluded or rejected, according to research being undertaken at the University of Southern Queensland.

The team at credit card advisory group, Credit Card Compare, has taken a cheeky content approach to consumer engagement by coming up with a concept of a credit card made by Apple.

A number of CNN's social media accounts and blogs were hacked Thursday by a group styling itself as the Syrian Electronic Army.

Social marketing technology player, Kenshoo, has headhunted one of Facebook’s regional marketing leaders as its new Australia and New Zealand chief.

Despite paying lip service to the potential of online, it's not unusual for established retailers to see it more as a threat than an opportunity.

Facebook is testing its advertisements on outside mobile applications, calling it a new way for app developers to monetize their creations.

By 2017, the typical mobile user will share their personalized data stream with 100 applications and services every day, with wearable devices and Internet-connected appliances fueling the use trend, according to Gartner.

MemSQL, a database startup founded by former Facebook engineers, has raised US$35 million in a series B round of venture funding.

Small and medium-sized enterprises (SMEs) Australian businesses are increasingly becoming active in the digital economy, using online marketing tools and social networks to promote their wares.

Understanding how to juggle the many hats a chief marketing officer (CMO) needs to wear these days isn’t easy.

Global mobile advertising spending is forecast to hit US$41.9 billion (AUD$47.6bn) by 2017, driven by display formats and video categories.

The rise of digital commerce and consumer engagement is handing the power to control and command revenue to the CMO.

Increasing numbers of shoppers are choosing to make purchases online and are happy to share their location and mobile phone details with retailers in exchange for value.

Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.

According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.

Organisations looking to make the most of predictive analytics must recognise that it takes time to build trust, and that success requires the involvement of the entire company towards a data-driven culture.

Nestlé Oceania has appointed Thérèse Kallie as its new director communications and marketing services. She replaces former CMO, David Morgan, who finished up at the end of 2013.