Big data is big news, and nowhere was this more apparent than at this year’s Adobe Digital Marketing Summit in Salt Lake City.

Retargeting platform vendor, AdRoll, has raised US$70 million in its latest round of investment funding as demand for advertising retargeting increases.

Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.

Apple will integrate music identification technology created by Shazam into the next version of iOS, but could go much further than simple song naming.

Luxury beauty brand, L'Oreal, is adopting Sitecore’s content management platform as part of plans to drive more personalisation and multi-channel customer visibility across its brand portfolio.

More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights

The Sixth Annual CMO Agenda report from US-based strategic consultants, CMG Partners, has set out to define the key principles marketers must embrace to become more responsive to market conditions.

Internet users may soon start to see more ads that look like posts from Google+, but without visiting the social network.

Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

A new crowdsourced guide from US-based TrustRadius, has tapped into the community site’s marketer audience to rank marketing automation software platforms based on user recommendations and company size.

Salesforce ExactTarget has released an Australasian State of Marketing annual report which shows data and analytics to be the top area of investment for regional marketers this year.

Two very different approaches to tackling the fickle issue of customer experience and engagement were presented by Dell and Expedia at the recent Customer360 Symposium.

Microsoft is targeting the growing volume of data being generated by both machines and humans: CEO Satya Nadella on Tuesday showed off tools that could help organizations better understand -- and profit from -- this trove of information.

Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.

Google has updated its terms of service to reflect that it analyzes user content including emails to provide users tailored advertising, customized search results and other features.

Social media is becoming a key channel for marketers thanks to its wealth of paid, owned and earned opportunities. But according to the social media manager for MGM resorts, it wasn’t so long ago that social was the “red-headed stepchild” in the corner of the room that everyone pointed at as part of the family but treated separately.

Attempting to quickly recover from a contentious and ultimately failed CEO appointment last month, the Mozilla Corporation has appointed board member Chris Beard as interim CEO.

While the boundaries around the roles and responsibilities of CIOs and CMOs at large organisations continue to shift and morph, an interesting trend is emerging across Australia’s technology-based start-ups.

A new report on Australian chief marketing officers (CMOs) has found most see a closer relationship between marketing and IT to be vital as they grapple with building better big data strategies.

Mobile advertising adoption has been compared by the IAB to a ‘two-speed economy’ following the release of new figures on state of the market.