News

Nobody's too old for tech

Vint Cerf, known as the father of the Internet, says technology has not only changed the way we communicate but it's changing the way we live our lives.

Digital Marketing

Big Data is a solution looking for a problem: Gartner

Big Data is forecast to drive $34 billion of IT spending in 2013 and create 4.4 million IT jobs by 2015, but it is currently still a solution looking for a problem, according to analyst firm Gartner.

CIOs struggling to meet information demands of CMOs

CIOs are struggling the meet the data demands of chief marketing officers (CMOs) who are hungry for fast access to a lot of information, according to Tristan Sternson, managing director at Melbourne-based information management consultancy InfoReady.

Social Media

5 tips for developing successful mobile apps

The initial rush to build mobile apps is settling down, and none too soon. The world has endured the release of a whole lot of mediocre, or even useless, mobile apps. App stores everywhere are chock-full of them.

Social Media

CIOs, CMOs team up to boost customer experience

Customer engagement is about creating an emotional connection. Whether it's a clever tag line like "Let's Gap Together" or images of alluring models, the idea is to create a rapport and convert it into business transactions.

4 way to play nicer with IT

As corporate marketing campaigns become all-digital affairs, IT and marketing execs find themselves wrangling over territory. Here are 4 tips for sorting out who does what.

Social Media

What do 100% of mobile users want? No fails!

The rush to make everything mobile has generated new ways to do business, new ways to organise ourselves and new ways to communicate, but mobile apps aren't your father's mainframe, desktop or laptop applications.

Lessons on installing CRM systems

When installing an ERP, accounting or even HR system, there's no question whom the users will be. It doesn't take long to identify the access privileges each class of user will need, either. CRM systems, though, tend to be more multi-disciplinary, with information tendrils swimming across the organisation.

Why Oracle bought Eloqua, and what it means for the market

Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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SAP retail chief: Why more retailers need to harness data differently

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How a brand facelift and content strategy turned real estate software, Rockend, around

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Coles launches new sustainability initiative

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How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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