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Strategy

CMO's top 10 CX predictions for 2023

Economic headwinds as well as heightened scrutiny to ensure CX programs deliver business value will have hefty impact on the customer experience management landscape in 2023, several industry thought leaders believe.

Digital Marketing

21 digital marketing predictions for 2023

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

Digital Marketing

Merkle: Finding a way for marketing and analytics to work together

When you are the head of marketing or analytics for a company that offers marketing and analytics solutions, you need to be at the top of your game. Thankfully for Erin Hutchinson and Shirli Zelcer, they have had almost two decades to nail down their working relationship and master their domains.

Digital Marketing

How this marketer is building a digital future for Bowens

When Chrystal Dias joined 128-year-old family-owned building supplies business, Bowens, as a digital marketing specialist, she joined an organisation with no ecommerce presence and a digital marketing team of just three. Two years later, Dias has risen to the role of digital marketing manager, the team numbers 13, and ecommerce now represents Bowens' single largest store.

Social Media

How to include disabled communities in marketing

One in six Australians have a disability. That is approximately 4.4 million people, or nearly 20 per cent of the population. By anyone's measure, that’s a massive market. It's also a potentially lucrative one, given more than half of people aged between 15 and 64 are participating in the labour force.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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