Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.

Australian marketers view technology knowledge as vital to their leadership, and three out of five are increasing investments in digital marketing technologies this year.

A new jobs report has revealed an upward trend around rewards, salaries and recruitment for marketing professionals. But despite hot demand for talent, most marketers don’t feel budget allocation for project delivery is enough to deliver the best possible results.

Monster Worldwide has built up a significant global presence in the job search market over the past 20 years. Yet the rise of new digital competitors, along with growing social media interactions between job seekers and employers, left the business looking for ways to not only better understand both groups, but also rebuild brand might through digital engagement.

GE and Pitney Bowes are going to bring the power of predictive and prescriptive analytics to mail production mail.

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer responsible for IT and marketing divisions.

Nuance Communications announced The Australian Taxation Office is set to deploy Nuance’s voice biometrics solutions in its call centre, in order to build stronger customer relationships with taxpayers and enhance authentication by replacing intrusive security questioning. With the introduction of its voice biometrics systems, ATO becomes the first organisation in Australia to deploy voice biometrics in this manner.

Yahoo7 will become the sales rep for display and programmatic advertising across the Sensis network following a competitive tender process.

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

Being a ‘conscious’ marketer is about building authentic connections with consumers based on a commitment to doing good. And it doesn’t have to come at the cost of commercial success.

Westpac has appointed its first chief customer officer, hiring a former Disney executive from the US as part of a series of executive changes.

A new jobs report has highlighted a major gap between the demand for and supply of skilled marketing candidates with digital marketing and data analytics experience in the Australian market.

Telstra’s newly installed CEO, Andrew Penn, has reiterated the telco’s commitment to putting the customer at the heart of everything the company does during his first official speech since being appointed.

Samsung has promoted its head of consumer electronics to VP and chief marketing officer, effective immediately.

With the benefit of hindsight, we ask a range of Australian organisations what challenges they faced implementing marketing automation, and what they’d do differently if they could stage their rollout all over again.

PC manufacturer, Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability.

Australian consumers are feeling more confident and looking to spend more online, yet brand advocacy and engagement with retailers is at an all-time low, a new consumer study reports.

In what SAP and City Football Group (CFG) call a "groundbreaking event" for the sport of soccer, the two companies today announced a global, multi-year marketing and technology partnership that will provide CFG and its four international football clubs with analytics for business operations, fan engagement and player and team performance.

Citibank is raising the bar on targeted customer engagement by offering location-specific dining recommendations to consumers signed up to its dining loyalty program.

Customers are increasingly in charge of their own purchase experience, making it vital that brands invest in digital technologies to help guide and manage those expectations, Isuzu’s new CRM and digital marketer claims.