US-based inbound marketing platform, HubSpot, is ramping up its assault on the Australian marketplace, investing in new offices and launching a CRM tool that significantly expands its functionality.

The hardest part about building a brand today is managing your own approach to leadership and agility.

Omni-channel innovation is about delivering customers what they want, not what the retailer wants, Nordstrom’s director of mobile customer application claims.

The average home now has six media devices connected online, yet nearly two-thirds of global consumers have issues with WiFi at home according to the 2015 ARRIS Consumer Entertainment Index.

The Association for Data-driven Marketing and Advertising (ADMA) will use new beacon technology as part of its upcoming Global Forum.

It’s a story still too commonly told: Marketing staff sit in a corner, crafting brochures and sending out the latest product announcements via email when the sales team wants it. But they’re not perceived as adding strategic value.

EnergyAustralia has confirmed former Vodafone CMO, Kim Clarke, as its first chief customer officer.

You’d be forgiven for believing technology and digital connectivity have de-personalised the way banks connect with customers. But for the CMO of Consumers Credit Union USA, Lynne Jarman-Johnson, technology is vital to delivering better customer experiences and in turn, brand intimacy.

Facebook is set to launch a new feature that gives marketers the ability to create a more relevant ad experience for people on Facebook using their interests.

A recent report by the CMO Council reveals only 12 percent of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.

The rapidly evolving online landscape could see digital influencing the majority of retail in-store visits in Australia sooner than you think.

Organisations must think more like customers and find their own procurement processes to better leverage brand awareness. Speaking at the Salesforce’s Future of Marketing in Sydney, head of product marketing, Derek Laney said brands like L’Oréal, Mattel and Room and board are achieving this greater customer engagement by using platforms that enable them to engage, listen and respond at every step, from advertising to mobile and social.

In honour of the many ways marketing leaders are contributing to strategic and commercial worth, we’ve decided it’s high time to give recognition where it’s due.

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

What is the competency female CMOs from all walks of life increasingly have in common, and are promoting in order to embrace digital and secure customer advocacy?

No longer heavily reliant on traditional television advertising, the fast food chain has turned to a more holistic digital strategy to capture the attention of the next generation of customers.

In a recent survey by IBM, CEOs from around the world confirmed creative thinking as the number one asset needed to capitalise on complexity and competency within their organisation. But are we doing enough to generate the right ideas?

Facebook, owner of virtual reality gaming company Oculus, has inked a deal to buy gesture-control and computer-vision company Pebbles Interfaces.

EBay has reached a deal to sell its enterprise unit, a division focused on building and running online shopping sites for bricks-and-mortar retailers, for less than half than it paid four years ago.

One of the biggest challenges faced by marketers and established organisations today is how to innovate and adapt to the changing needs of customers, as well as the digital environment.